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How to make customers remember your website


The explosion of the Internet in the recent years has enabled millions of online e-commerce websites to develop rapidly. Customers on the Internet can always find various kinds of information such as prices, product specifications, reviews and many included services. When you already have effective marketing channels to promote your website, you should first of all remember not to let your visitors leave your website immediately after they see it. The next step is to make sure you don't lose those visitors. Finally, you have to make sure they want to visit your website every day. Although these steps are not easy to accomplish, you can make it with the right routine. Here I give you some suggestions from my own experience which will aid you through the whole process of creating an interesting website that customers can never forget.

Firstly, try to design the website as simple as possible. Your website should be very convenient and interactive to your clients. Simplicity and good interaction are important elements that a successful website should have. Never use a theme which is too colorful or use too much images and blinking texts on your website because these stuffs make your visitors’ eyes tired and their mind confused. You shouldn't have embedded audio or video on your home page because they slow your website down significantly, especially when your customers don't have high-speed broadband Internet connection. Contact information, privacy policy, warranty policy and terms of service should be clearly available to your customers so that they feel safe to trust your website from the very first visit.

Secondly, always put the most important information at the top of every page. First-time visitors are very likely to go to other websites if they don't see the information they need within a few seconds. The search box should be placed at the most visible position so that your customers can easily search for the information they need. Also, you should create an online support channel to help visitors with problems when they are browsing your website. Creating a small forum where customers can discuss the products as well as provide their feedback publicly is not a bad idea. Doing so will give your customers exciting experience of seeing their topics being discussed by many forum members. Therefore, they will want to revisit the forum to see others' responses to their posts.

Finally, if your website has the functionality which allows clients to make online purchases, remember to provide them with detailed guide on how to make payment and all the information that guarantees security. In addition, you should update your website regularly. Take good care of it, update the news, add new products and create interesting sale-off events.
Those suggestions are from my experience only and they are not everything you need to create an e-commerce website. However, they are basic and important. If you do all the above suggestions, you will have a really interesting website. In short, the most important thing to do when doing business online is to make your customers frequently return to your website after they visit it.
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